Optimizing UPI Autopay setup for merchants in India
Optimizing UPI Autopay setup for merchants in India
Optimizing UPI Autopay setup for merchants in India
Optimizing UPI Autopay setup for merchants in India
The problem
The problem
The problem
The problem
At a critical final step before loan disbursement in the merchant lending journey, the e-mandate (UPI Autopay) setup showed low self-serve confidence. Only ~35% of merchants completed it independently, while ~10% dropped off indicating a need to simplify the experience and build trust.
At a critical final step before loan disbursement in the merchant lending journey, the e-mandate (UPI Autopay) setup showed low self-serve confidence. Only ~35% of merchants completed it independently, while ~10% dropped off indicating a need to simplify the experience and build trust.
At a critical final step before loan disbursement in the merchant lending journey, the e-mandate (UPI Autopay) setup showed low self-serve confidence. Only ~35% of merchants completed it independently, while ~10% dropped off indicating a need to simplify the experience and build trust.
At a critical final step before loan disbursement in the merchant lending journey, the e-mandate (UPI Autopay) setup showed low self-serve confidence. Only ~35% of merchants completed it independently, while ~10% dropped off indicating a need to simplify the experience and build trust.
The solution
The solution
The solution
The solution
Shifting the experience from just explaining Autopay to guiding merchants through it, using a clear step based flow, contextual education, and reassurance to reduce anxiety and enable confident self-serve completion.
Shifting the experience from just explaining Autopay to guiding merchants through it, using a clear step based flow, contextual education, and reassurance to reduce anxiety and enable confident self-serve completion.
Shifting the experience from just explaining Autopay to guiding merchants through it, using a clear step based flow, contextual education, and reassurance to reduce anxiety and enable confident self-serve completion.
Shifting the experience from just explaining Autopay to guiding merchants through it, using a clear step based flow, contextual education, and reassurance to reduce anxiety and enable confident self-serve completion.
My role
My role
My role
My role
Conducted competitor analysis, analyzed user behavior and funnel data, and designed a solution to reduce friction in the eMandate (UPI Autopay) journey.
Conducted competitor analysis, analyzed user behavior and funnel data, and designed a solution to reduce friction in the eMandate (UPI Autopay) journey.
Conducted competitor analysis, analyzed user behavior and funnel data, and designed a solution to reduce friction in the eMandate (UPI Autopay) journey.
Conducted competitor analysis, analyzed user behavior and funnel data, and designed a solution to reduce friction in the eMandate (UPI Autopay) journey.