The Roadblocks I Didn’t See Coming
The Roadblocks I Didn’t See Coming
A key challenge in designing the chatbot was advisors’ hectic schedules, limiting in-depth research. However, I was able to speak with a few professionals in the industry to validate my assumptions. Working with many experienced designers from Tech Mahindra gave me an opportunity to implement my knowledge about the design process in a real world setting,
A key challenge in designing the chatbot was advisors’ hectic schedules, limiting in-depth research. However, I was able to speak with a few professionals in the industry to validate my assumptions. Working with many experienced designers from Tech Mahindra gave me an opportunity to implement my knowledge about the design process in a real world setting,
View other projects
View other projects
Pain points
Pain points
-Fragmented client data
-Time lost switching between tools
-Manually interpreting lengthy reports slows down decision-making
-Tools aren’t built for real-time advisor needs
-Fragmented client data
-Time lost switching between tools
-Manually interpreting lengthy reports slows down decision-making
-Tools aren’t built for real-time advisor needs
Needs
Needs
-A centralized system to access data easily
-Quick AI-generated summaries of documents
-Ensure all communication stays within compliance boundaries
-A centralized system to access data easily
-Quick AI-generated summaries of documents
-Ensure all communication stays within compliance boundaries
Age:
Job Title:
Workplace:
Age:
Job Title:
Workplace:
29
Senior Wealth Advisor
Mid-sized Wealth Management Firm
29
Senior Wealth Advisor
Mid-sized Wealth Management Firm
"If I could get clear answers without jumping across tools, I'd save hours every week."
"If I could get clear answers without jumping across tools, I'd save hours every week."
6+ years in the financial service industry
6+ years in the financial service industry
Rohan Kapoor
Rohan Kapoor
So the main issue is lack of time...
So the main issue is lack of time...
Turns out they need-
Turns out they need-
Analyzing what the previous version missed…
Analyzing what the previous version missed…
needs personalization
needs personalization
Time being a major issue , wealth advisors need quick visual summaries of the text too
Time being a major issue , wealth advisors need quick visual summaries of the text too
Side panel had limited data
Side panel had limited data
No categorization or shortcuts
No categorization or shortcuts
Wealth advisors need to view client wise data too , so they can access document summaries with context
Wealth advisors need to view client wise data too , so they can access document summaries with context
Needs extra features to make it stand out from gpt
Needs extra features to make it stand out from gpt
Old design
Old design
Affinity mapping
Affinity mapping
Customer journey mapping
Customer journey mapping
Centralized data, instant insights, zero time wasted on manual searches
Centralized data, instant insights, zero time wasted on manual searches
Busy schedules demand instant access to insights
Busy schedules demand instant access to insights
Lengthy reports and manual work drain efficiency.
Lengthy reports and manual work drain efficiency.
Their day begins with a long list of client meetings, market updates, portfolio reviews, and follow-ups.
Their day begins with a long list of client meetings, market updates, portfolio reviews, and follow-ups.
client work
client work
58%
58%
Administrative tasks
Administrative tasks
21%
21%
Investment management
Investment management
17%
17%
Professional development
Professional development
Time management
Time management
4%
4%
What do wealth advisors do?
What do wealth advisors do?
Designing and
operating investment portfolios.
Designing and
operating investment portfolios.
Structuring income and investments to pay the least taxes.
Structuring income and investments to pay the least taxes.
Planning to pass
on wealth legally
and effectively.
Planning to pass
on wealth legally
and effectively.
Insurance and
other asset protection
measures.
Insurance and
other asset protection
measures.
Planning for long-term goals like retirement, education
Planning for long-term goals like retirement, education
2-3 hrs for cold calling, meeting people in person or marketing your business online.
2-3 hrs for cold calling, meeting people in person or marketing your business online.
Zoom/Teams
Zoom/Teams
Administrative tasks for 30 mins. to 1 hour
Administrative tasks for 30 mins. to 1 hour
Excel, Microsoft Office/Google Workspace, CRM tools
Excel, Microsoft Office/Google Workspace, CRM tools
1 hr for continuing education and development
1 hr for continuing education and development
CRM tools, portfolio management software
CRM tools, portfolio management software
1-2 hrs for creating personalized strategies and updating plans.
1-2 hrs for creating personalized strategies and updating plans.
YouTube
YouTube
1-2 hours for client Management and conducting portfolio reviews.
1-2 hours for client Management and conducting portfolio reviews.
Financial planning software
Financial planning software
Networking for 30 mins-1 hour
Networking for 30 mins-1 hour
LinkedIn, WhatsApp ,industry-specific forums
LinkedIn, WhatsApp ,industry-specific forums
(pretty hectic, right?)
(pretty hectic, right?)
Understanding a day in the life of a wealth advisor...
Understanding a day in the life of a wealth advisor...
How do wealth advisors currently summarize data?
How do wealth advisors currently summarize data?
Manually, AI tools, AI assistants included in current CRMs
Manually, AI tools, AI assistants included in current CRMs
Current applications lack-
Current applications lack-
Let’s hear straight from the source—the advisors themselves…
Let’s hear straight from the source—the advisors themselves…
AI tools
AI tools
Integrated AI assistants
Integrated AI assistants
Applications used by wealth advisors
Applications used by wealth advisors
AI summarization of documents in the current applications
AI summarization of documents in the current applications
AI-powered workspaces to analyze data
Uses NLP to automate reporting and forecast trends
Workflow automation and document summarization
AI-powered workspaces to analyze data
Uses NLP to automate reporting and forecast trends
Workflow automation and document summarization
-No visual insights
-Limited data can be given
-Lacks in depth insights
-Only works in the enterprise application
-No visual insights
-Limited data can be given
-Lacks in depth insights
-Only works in the enterprise application
Security
Security
Domain context
Domain context
Are disconnected from internal systems
Are disconnected from internal systems
Are outdated
Are outdated
Have usage restrictions
Have usage restrictions
Limited insights, no personalization
Limited insights, no personalization
We use technology from the 80s .Wish I was joking...
We use technology from the 80s .Wish I was joking...
I use eMOney,Orion,Redtail
I use eMOney,Orion,Redtail
Accessing documents is not even the issue, getting time is the main point
Accessing documents is not even the issue, getting time is the main point
I use Microsoft, PowerPoint, excel, word
I use Microsoft, PowerPoint, excel, word
The current AI chatbots won’t have any good insights
The current AI chatbots won’t have any good insights
They’ll randomly garble things because they can’t actually dot the math or understand any concept
They’ll randomly garble things because they can’t actually dot the math or understand any concept
I use BlackRock Aladdin, Morningstar and Bloomberg for portfolio management
I use BlackRock Aladdin, Morningstar and Bloomberg for portfolio management
Pain points
-Fragmented client data
-Time lost switching between tools
-Manually interpreting lengthy reports slows down decision-making
-Tools aren’t built for real-time advisor needs
Needs
-A centralized system to access data easily
-Quick AI-generated summaries of documents
-Ensure all communication stays within compliance boundaries
Age:
Job Title:
Workplace:
29
Senior Wealth Advisor
Mid-sized Wealth Management Firm
So the main issue is time...
What do they exactly need?
Working on the previous design...
"If I could get clear answers without jumping across tools, I'd save hours every week."
needs personalization
Time being a major issue , wealth advisors need quick visual summaries of the text too
Side panel had limited data
No categorization or shortcuts
Wealth advisors need to view client wise data too , so they can access document summaries with context
Needs extra features to make it stand out from gpt
Old design
6+ years in the financial service industry
Rohan Kapoor
Affinity mapping
Customer journey mapping
Centralized data, instant insights, zero time wasted on manual searches
Busy schedules demand instant access to insights
Lengthy reports and manual work drain efficiency.
Their day begins with a long list of client meetings, market updates, portfolio reviews, and follow-ups.
client work
58%
Administrative tasks
21%
Investment management
17%
Professional development
Time management
4%
What do wealth advisors do?
Designing and
operating investment portfolios.
Structuring income and investments to pay the least taxes.
Planning to pass
on wealth legally
and effectively.
Insurance and
other asset protection
measures.
Planning for long-term goals like retirement, education
2-3 hrs for cold calling, meeting people in person or marketing your business online.
Zoom/Teams
Administrative tasks for 30 mins. to 1 hour
Excel, Microsoft Office/Google Workspace, CRM tools
1 hr for continuing education and development
CRM tools, portfolio management software
1-2 hrs for creating personalized strategies and updating plans.
YouTube
1-2 hours for client Management and conducting portfolio reviews.
Financial planning software
Networking for 30 mins-1 hour
LinkedIn, WhatsApp ,industry-specific forums
(pretty hectic, right?)
Understanding a day in the life of a wealth advisor...
How do wealth advisors currently summarize data?
Manually, AI tools, AI assistants included in current CRMs
Current applications lack-
Let’s hear straight from the source—the advisors themselves…
AI tools
Integrated AI assistants
Applications used by wealth advisors
AI summarization of documents in the current applications
AI-powered workspaces to analyze data
Uses NLP to automate reporting and forecast trends
Workflow automation and document summarization
-No visual insights
-Limited data can be given
-Lacks in depth insights
-Only works in the enterprise application
Security
Domain context
Are disconnected from internal systems
Are outdated
Have usage restrictions
Limited insights, no personalization
We use technology from the 80s .Wish I was joking...
I use eMOney,Orion,Redtail
Accessing documents is not even the issue, getting time is the main point
I use Microsoft, PowerPoint, excel, word
The current AI chatbots won’t have any good insights
They’ll randomly garble things because they can’t actually dot the math or understand any concept
I use BlackRock Aladdin, Morningstar and Bloomberg for portfolio management
The Roadblocks I Didn’t See Coming
A key challenge in designing the chatbot was advisors’ hectic schedules, limiting in-depth research. However, I was able to speak with a few professionals in the industry to validate my assumptions. Working with many experienced designers from Tech Mahindra gave me an opportunity to implement my knowledge about the design process in a real world setting,
View other projects
Pain points
-Fragmented client data
-Time lost switching between tools
-Manually interpreting lengthy reports slows down decision-making
-Tools aren’t built for real-time advisor needs
Needs
-A centralized system to access data easily
-Quick AI-generated summaries of documents
-Ensure all communication stays within compliance boundaries
Age:
Job Title:
Workplace:
29
Senior Wealth Advisor
Mid-sized Wealth Management Firm
So the main issue is time...
What do they exactly need?
Working on the previous design...
"If I could get clear answers without jumping across tools, I'd save hours every week."
needs personalization
Time being a major issue , wealth advisors need quick visual summaries of the text too
Side panel had limited data
No categorization or shortcuts
Wealth advisors need to view client wise data too , so they can access document summaries with context
Needs extra features to make it stand out from gpt
Old design
6+ years in the financial service industry
Rohan Kapoor
Affinity mapping
Customer journey mapping
Centralized data, instant insights, zero time wasted on manual searches
Busy schedules demand instant access to insights
Lengthy reports and manual work drain efficiency.
Their day begins with a long list of client meetings, market updates, portfolio reviews, and follow-ups.
client work
58%
Administrative tasks
21%
Investment management
17%
Professional development
Time management
4%
What do wealth advisors do?
Designing and
operating investment portfolios.
Structuring income and investments to pay the least taxes.
Planning to pass
on wealth legally
and effectively.
Insurance and
other asset protection
measures.
Planning for long-term goals like retirement, education
2-3 hrs for cold calling, meeting people in person or marketing your business online.
Zoom/Teams
Administrative tasks for 30 mins. to 1 hour
Excel, Microsoft Office/Google Workspace, CRM tools
1 hr for continuing education and development
CRM tools, portfolio management software
1-2 hrs for creating personalized strategies and updating plans.
YouTube
1-2 hours for client Management and conducting portfolio reviews.
Financial planning software
Networking for 30 mins-1 hour
LinkedIn, WhatsApp ,industry-specific forums
(pretty hectic, right?)
Understanding a day in the life of a wealth advisor...
How do wealth advisors currently summarize data?
Manually, AI tools, AI assistants included in current CRMs
Current applications lack-
Let’s hear straight from the source—the advisors themselves…
AI tools
Integrated AI assistants
Applications used by wealth advisors
AI summarization of documents in the current applications
AI-powered workspaces to analyze data
Uses NLP to automate reporting and forecast trends
Workflow automation and document summarization
-No visual insights
-Limited data can be given
-Lacks in depth insights
-Only works in the enterprise application
Security
Domain context
Are disconnected from internal systems
Are outdated
Have usage restrictions
Limited insights, no personalization
We use technology from the 80s .Wish I was joking...
I use eMOney,Orion,Redtail
Accessing documents is not even the issue, getting time is the main point
I use Microsoft, PowerPoint, excel, word
The current AI chatbots won’t have any good insights
They’ll randomly garble things because they can’t actually dot the math or understand any concept
I use BlackRock Aladdin, Morningstar and Bloomberg for portfolio management
The Roadblocks I Didn’t See Coming
A key challenge in designing the chatbot was advisors’ hectic schedules, limiting in-depth research. However, I was able to speak with a few professionals in the industry to validate my assumptions. Working with many experienced designers from Tech Mahindra gave me an opportunity to implement my knowledge about the design process in a real world setting,
View other projects
Pain points
-Fragmented client data
-Time lost switching between tools
-Manually interpreting lengthy reports slows down decision-making
-Tools aren’t built for real-time advisor needs
Needs
-A centralized system to access data easily
-Quick AI-generated summaries of documents
-Ensure all communication stays within compliance boundaries
Age:
Job Title:
Workplace:
29
Senior Wealth Advisor
Mid-sized Wealth Management Firm
So the main issue is time...
What do they exactly need?
Working on the previous design...
"If I could get clear answers without jumping across tools, I'd save hours every week."
needs personalization
Time being a major issue , wealth advisors need quick visual summaries of the text too
Side panel had limited data
No categorization or shortcuts
Wealth advisors need to view client wise data too , so they can access document summaries with context
Needs extra features to make it stand out from gpt
Old design
6+ years in the financial service industry
Rohan Kapoor
Affinity mapping
Customer journey mapping
Centralized data, instant insights, zero time wasted on manual searches
Busy schedules demand instant access to insights
Lengthy reports and manual work drain efficiency.
Their day begins with a long list of client meetings, market updates, portfolio reviews, and follow-ups.
client work
58%
Administrative tasks
21%
Investment management
17%
Professional development
Time management
4%
What do wealth advisors do?
Designing and
operating investment portfolios.
Structuring income and investments to pay the least taxes.
Planning to pass
on wealth legally
and effectively.
Insurance and
other asset protection
measures.
Planning for long-term goals like retirement, education
2-3 hrs for cold calling, meeting people in person or marketing your business online.
Zoom/Teams
Administrative tasks for 30 mins. to 1 hour
Excel, Microsoft Office/Google Workspace, CRM tools
1 hr for continuing education and development
CRM tools, portfolio management software
1-2 hrs for creating personalized strategies and updating plans.
YouTube
1-2 hours for client Management and conducting portfolio reviews.
Financial planning software
Networking for 30 mins-1 hour
LinkedIn, WhatsApp ,industry-specific forums
(pretty hectic, right?)
Understanding a day in the life of a wealth advisor...
How do wealth advisors currently summarize data?
Manually, AI tools, AI assistants included in current CRMs
Current applications lack-
Let’s hear straight from the source—the advisors themselves…
AI tools
Integrated AI assistants
Applications used by wealth advisors
AI summarization of documents in the current applications
AI-powered workspaces to analyze data
Uses NLP to automate reporting and forecast trends
Workflow automation and document summarization
-No visual insights
-Limited data can be given
-Lacks in depth insights
-Only works in the enterprise application
Security
Domain context
Are disconnected from internal systems
Are outdated
Have usage restrictions
Limited insights, no personalization
We use technology from the 80s .Wish I was joking...
I use eMOney,Orion,Redtail
Accessing documents is not even the issue, getting time is the main point
I use Microsoft, PowerPoint, excel, word
The current AI chatbots won’t have any good insights
They’ll randomly garble things because they can’t actually dot the math or understand any concept
I use BlackRock Aladdin, Morningstar and Bloomberg for portfolio management
The Roadblocks I Didn’t See Coming
A key challenge in designing the chatbot was advisors’ hectic schedules, limiting in-depth research. However, I was able to speak with a few professionals in the industry to validate my assumptions. Working with many experienced designers from Tech Mahindra gave me an opportunity to implement my knowledge about the design process in a real world setting,
View other projects